LAYERMARK develops software product suites (asset and work order management, event &emergency management) and is a GIS solutions provider specialized in delivering bespoke professional services for Federal, State, and Local Governments.
We are looking for A Team players who want to build their careers in Marketing function in the Tech Industry.
We are a fast-growing tech startup looking for a creative and results-driven Marketing Specialist to join our team. As our Marketing Specialist, you will be responsible for content and idea generation, SEO, trade show organization, marketing campaigns and strategy development to help drive our business forward.
Responsibilities:
- Develop and implement marketing plans to achieve business goals and objectives
- Create compelling content for website, blog, social media and other marketing channels
- Manage and optimize SEO strategy and keyword research
- Plan and execute trade shows and events, including booth design, logistics, and lead generation
- Collaborate with cross-functional teams to create marketing materials such as case studies, whitepapers, and presentations
- Conduct market research and analyze data to identify opportunities and gaps in the market
- Develop and implement targeted marketing campaigns to drive leads and revenue
- Track and analyze marketing metrics to measure campaign effectiveness and adjust strategies as needed
- Experience using digital tools and platforms to track, analyze, and report on content performance.
- Having experience in creative content processes, such as video, podcast and blog content production is a plus.
Requirements:
- Currently enrolled in a Bachelor’s degree in Business Administration or related departments.
- Preferably a 4th year student.
- Prior experience in marketing, preferably in a B2B tech startup environment
- Strong content creation and ideation skills
- Experience in SEO strategy, keyword research, and optimization
- Proven ability to plan and execute successful trade shows and events
- Ability to develop and implement effective marketing campaigns
- Strong analytical skills and ability to use data to make informed decisions
- Excellent written and verbal communication skills
- Ability to work independently and manage multiple projects simultaneously
- Passion for technology and innovation
What we offer:
- Premium competitive compensation
- International project experience
- A culture that emphasizes personal and professional growth
- A team of high professionals to contribute high value to your career
- Flexible time, remote work.
- This role will enable you to enhance your consulting skills in business.